Berlin Fashion Week 01/2018

CATRICE continues its collaboration as beauty partner with the BERLINER SALON

After ten successful seasons at the Berlin Fashion Week, the beauty brand CATRICE is continuing its exclusive collaboration with the BERLINER SALON as an official partner and make-up sponsor. For the seventh time, the BERLINER SALON will be opening its doors at the Kronprizenpalais from the 16th until the 18 th of January 2018 to provide selected German designers with a platform to present their Fall/Winter Collections 2018/19. CATRICE will once again be creating the individual trend-setting make-up looks of the participating designers – such as Marina Hoermanseder, Odeeh, Strenesse and William Fan – in collaboration with celebrity make-up artist Loni Baur.

CATRICE stands for innovative cosmetics and integrates the latest trends straight from the catwalk in its product development: the brand knows how to reflect the fashion looks of the season in unique beauty products of the highest quality. The collaboration with the BERLINER SALON shows that the beauty brand is also committed to supporting young German design talents – in addition to promoting established designer labels.

SUMMARY OF THE BERLIN FASHION WEEK

CATRICE x THE BERLINER MODE SALON – A co-operation on the road to success

In its fifth season, the concept of the BERLINER MODE SALON (Berlin Fashion Salon) has established itself: with a total of 40 participating designers, young talents and renowned designers from the German fashion scene presented their Autumn & Winter Collections 2017 in the impressive setting of the late neoclassical Kronprinzenpalais, in the Humboldt-Forum of the Berlin Castle, in the ESMT Berlin in the Ehemaliges Staatsratsgebäude (Former State Council Building) and in the Imperial Telegraph Office (Kaiserlichen Telegraphenamt) from the 17th until the 19th of January 2017. The aim of the initiative to promote German fashion design nationally as well as internationally has already manifested itself, and is supported in the media as well as by retailers and cultural institutions.   

© Gero Breloer

The cosmetics brand CATRICE was involved for the fourth time as an official sponsor and exclusive beauty partner. In collaboration with make-up artist Loni Baur, Head of Make-up, CATRICE created trendsetting beauty looks for 11 designers, who presented their collections within the framework of defilees and a group presentation. Marcus Kurz, Co-Initiator of the BERLINER MODE SALON: “Thanks to the perfect collaboration with CATRICE, we are able to guarantee the designers a creative realisation of their presentations. Without this fabulous cooperation, this fashion week could not have achieved this level of success.”  

Following successful co-operations in previous seasons with Berlin labels such as lala Berlin, Kaviar Gauche and Dawid Tomaszewski as well as international designer duos like Capara and this year’s repeated involvement with the BERLINER MODE SALON, the response has been consistently positive: CATRICE and the designers are pleased with the creative collaboration and the resulting innovative impulses. “Working with CATRICE is wonderful because the make-up is the last important piece of the puzzle for the runway looks and gives the collection the perfect finishing touch. Loni Baur perfectly underlines my moods and always creates a pure, delicate look with a certain edge,” states designer Malaika Raiss, for whom CATRICE created a matching beauty look to go with the collection for the second time in cooperation with Loni Bauer.

© Gero Breloer, Moritz Thau, Toni Passig

SUMMARY OF THE BERLIN FASHION WEEK

CATRICE x The Berliner Mode Salon – A co-operation on the road to success

In its fourth season, the concept of the BERLINER MODE SALON (Berlin Fashion Salon) has established itself: with an increased number of participants, a total of 42 young talents and renowned designers from the German fashion scene presented their Spring & Summer Collections 2017 in the impressive setting of the late neoclassical Kronprinzenpalais from the 28th until the 30th of June 2016. The initiative by Christiane Arp, Chief Editor of VOGUE Deutschland, and Marcus Kurz, Managing Director of NOWADAYS, to create a platform for German fashion design has already manifested itself.

The cosmetics brand CATRICE is involved for the third time as an official sponsor and beauty partner.  In collaboration with Loni Baur, Head of Make-up, and Wella, CATRICE created trendsetting beauty looks for 13 designers, who presented their collections within the framework of defilees and a group presentation.


Following successful co-operations in previous seasons with Berlin labels such as lala Berlin, Kaviar Gauche and Dawid Tomaszewski as well as international designer duos like Capara and this year’s repeated involvement with the BERLINER MODE SALON, the response has been consistently positive: CATRICE and the designers are pleased with the creative collaboration and the resulting innovative impulses. “Working with CATRICE was sensational. Loni Baur and her make-up team created a make-up look that totally complemented and underlined our collection,“ stated the designers Otto Drögsler and Jörg Ehrlich from Odeeh, for whom CATRICE created a matching beauty look to go with the collection for the first time in cooperation with Loni Bauer. Dagmar Riedel-Keil, a Director at CATRICE, adds: “We are proud to be a part of the Berliner Mode Salon and make the diverse collections stand out with perfectly aligned make-up styles. The collaboration always results in an exchange of creative impulses with the designers. This inspires us as CATRICE likes to integrate the latest fashion trends as well as the most innovative beauty trends in our textures and colours.“

CATRICE had the opportunity to speak to the creator Marina Hoermanseder as well as some of the exhibiting designers, who provided an insight into the world of the Berliner Mode Salon (Berlin Fashion Salon).

© Gero Breloer

SUMMARY OF THE BERLIN FASHION WEEK

CATRICE x The Berliner Mode Salon – a co-operation on the road to success

In its third season, the concept of the BERLINER MODE SALON (Berlin Fashion Salon) has established itself: with an increased number of participants, a total of 40 young talents and for the first time also renowned German fashion designers presented their Autumn & Winter Collections 2016/2017 in the inspiring setting of the late neoclassical Kronprinzenpalais from the 21st of January until the 23rd of January. 

The initiative by Christiane Arp, Chief Editor of VOGUE Deutschland, and Marcus Kurz, Managing Director of NOWADAYS, to create a platform for German fashion design has already manifested itself.

 

The cosmetics brand CATRICE is involved for the second time as an official sponsor and beauty partner. In collaboration with Loni Baur, Head of Make-up, and Wella, CATRICE created trendsetting beauty looks for 13 designers, who presented their collections within the framework of fashion shows and a group presentation.


Following successful co-operations in previous seasons with Berlin labels such as lala Berlin, Kaviar Gauche (most recently in Paris) and Dawid Tomaszewski as well as with international designer duos like Capara and this year’s repeated involvement with the BERLINER MODE SALON, the response has been consistently positive: CATRICE and the designers are pleased with the creative collaboration and the resulting innovative impulses. 

“CATRICE’s spirit is something I can identify with,” states Marina Hoermanseder, for whom CATRICE created a matching beauty look in cooperation with Loni Bauer to go with the collection. Dagmar Riedel-Keil, a Director at CATRIC, adds: „As a trend-oriented beauty brand, working with the most talented German designers is truly inspiring. The collaboration often results in creative ideas and impulses that we take back to our headquarters so that we can implement them in our product range development.”

Spring/Summer 2016

 

The Berlin Fashion Week is an important event in the world of fashion, and therefore also for CATRICE. The current looks on the runways provide inspiration for make-up collections and are reinterpreted with the beauty products by CATRICE. This is the fifth season in a row that CATRICE is actively involved as the cooperation partner of successful designer label such as Lala Berlin. And for the first time, CATRICE is an official make-up partner of the Berliner Mode Salon (Berlin Fashion Salon).

 

The initiators behind the event are the Chief Editor of German Vogue, Christiane Arp, and Marcus Kurz, Managing Director of the creative agency NOWADAYS. The Berliner Mode Salon (Berlin Fashion Salon) is a platform for presentations and fashion shows by dedicated young designers, and aims to sustainably strengthen the perception of German fashion design and encourage a successful future. In addition, the Vogue Salon, one of the most renowned initiatives for young German design talents, was staged as part of the Berliner Mode Salon (Berlin Fashion Salon) for the first time.

CATRICE created the make-up looks for the exhibiting designers Dawid Tomaszewski, Hien Le, Isabell de Hillerin, Lala Berlin, Marina Hoermanseder, Michael Sontag, Nobi Talai, Tim Labenda and the designer duo VONSCHWANENFLÜGELPUPKE in collaboration with make-up artist Loni Baur for this year’s group presentations and selected shows.

CATRICE had the opportunity to speak to the creator Christiane Arp as well as some of the exhibiting designers, who provided an insight into the world of the Berliner Mode Salon (Berlin Fashion Salon).