MARINA HOERMANSEDER AUTUMN | WINTER 2018 | 2019

Emancipation is the guiding principle behind the Marina Hoermanseder Autumn | Winter Collection, which is accentuated with expressive details. The designer sketches an illustration rich in contrast depicting bold warriors and the glamorous world of the 1920s.


© Gero Breloer

Marina Hoermanseder’s signature element, the leather belt buckle, has become the symbol of her vision. The focus is on women coming together. Confident and loud, they are claiming their privileges, together without any forced roles or power struggles – never in competition. Adorned in a graceful military style and elaborate leather constructions, they march towards a feminine future. Intricate quilted jackets in earthy colours and high-quality camouflage outfits are their constant companions and offer them protection.

The glamour of the golden 20’s in Berlin emphasizes the sophisticated execution and cuts of this collection. Dazzling fabrics and elegant chiffon paint a picturesque image of splendid femininity and create an unmistakable, unique appearance.

The leather, handcrafted key pieces inspired by the extensive range of shapes in orthopaedics underline Marina Hoermanseder’s love of progressive silhouettes. Thoughtfully selected pieces like a voluminous ski suit, bustiers and pants made of thin leather strips as well as ultra-long coats and tight-fitting dresses highlight the fact that the designer constantly reinvents herself while remaining faithful to her founding inspiration. Because every woman can only change with a view to the future if she recognises that she has her very own story.

www.marinahoermanseder.com


© Gero Breloer


© Gero Breloer

Spring | Summer 2017

Marina Hoermanseder‘s latest collection pays homage to a blissful summer’s day brimming with dazzling butterflies, bold flowers and glittery pearls. 


© Gero Breloer

The Spring | Summer 2017 collection by Marina Hoermanseder whisks us away to the French Riviera. A delightful blend of exuberance, ease and noblesse conjures up the seductive joie de vivre of the Côte d’Azur. Here, maritime stripes remind us of lively, sporty sailing sprees while a calm, warm orange calls up balmy beachside evenings at sundown. Extensive, elaborate applique – ranging from pink pearls to colourful leather flowers – serves as a strong, evocative reminder of summer, masterfully integrated into the collection. 

Three-dimensional butterflies embellish some of the collection highlights, the latter fashioned from hand-shaped, lacquered leather – think sculptural corsets and flared skirts. A range of staples like boyfriend shirts, tennis dresses, polonecks, palazzo pants in couture lengths, slim and flared shorts with bow details and pleat-tail blazers encapsulate the laid-back Mediterranean flair that pervades the entire collection. Premium fabrics with a flock gradient, smooth cotton and light-weight jersey add a tactile touch to the line’s gentle femininity. Meanwhile, the experimental inclusion of neoprene lends the collection a stylish, yet urban note while exquisite bestsellers, new and larger leather shoppers or small leather goods add further eye-catchers to the mix. 

Marina Hoermanseder has always been intrigued by human fragility. In this spirit, her fashion splices artistic elements of orthopaedics with smart haute couture and pret-a-porter accents. This season, the designer focuses on so-called “butterfly kids” or “crystal skin children”. In cooperation with Swarovski, she translates her inspiration to imaginative, glittering crystals that dot a precious leather dress, an intricate corset and select accessories. 

Naturally, the label’s signature-style buckle on leather straps remains the unifying link of any Marina Hoermanseder collection. Here, artful lace and buckle-look embroidery find themselves interlaced with the elegance of Southern France – thus underscoring the label’s distinctive and striking style. 

Outono/Inverno 2016/2017

"Pode fazer tudo o que decidir fazer. Pode agir para mudar e controlar a sua vida."

Amelia Earhart


"A paixão e a coragem tornaram Amelia Earhart num ícone. Foi a primeira mulher piloto a completar uma travessia ao Atlântico a solo. Agora, as suas forças centram-se na coleção Outono/Inverno 2016/2017 de Marina Hoermanseder. Jaquetas de piloto subtis e masculinos, calças com pregas e casacos com capuz com um espírito pioneiro confiante, que simbolizam a opulência pragmática.

A designer transporta-nos numa viagem pelo mundo das mulheres independentes, acentuando toques femininos. O seu estilo baseia-se em novos prints 3D, fivelas com brilho e peças com um toque deliberadamente funcional. Estes detalhes delicados contrastam e aperfeiçoam a utilização poderosa da pele, inspirada pela tecnologia ortopédica. Aqui, as mulheres não têm medo de arregaçar as mangas, lutar e viver, de acordo com os seus objetivos, conquistando os seus próprios limites e celebrando a sua feminilidade discreta e redescoberta."

Primavera/Verão 2016


Além da herança austríaca da designer, a coleção de MARINA HOERMANSEDER também reflete a sua propensão inconfundível por flores de verão.

Os resultados são girlish e suaves e acentuados por pele escultural, pulseiras de couro e fivelas. Aqui a renda serve como um modelo para os apliques de pele em espartilhos feitos à mão, enquanto a imagem de um jardim de campo promove a utilização de ​​flores em pele em saias estáticas e acessórios de cabelo tradicionais.

Básicos engenhosos - blusas leves com mangas em balão e costuras de princesa, calças balão premium crêpe ou um blusão em renda reforçada - completam a coleção harmoniosamente extravagante.

Combinado com o seu esquema de cores perfeito, em rosa pó, azul vivo, branco pristino, lavanda e um tom de pastel em verde relva, Marina Hoermanseder consegue evocar a delicadeza e a feminilidade - definidos por um trabalho artesanal excecional e um forte sentido de tradição.