MARINA HOERMANSEDER AUTUMN | WINTER 2018 | 2019

Emancipation is the guiding principle behind the Marina Hoermanseder Autumn | Winter Collection, which is accentuated with expressive details. The designer sketches an illustration rich in contrast depicting bold warriors and the glamorous world of the 1920s.


© Gero Breloer

Marina Hoermanseder’s signature element, the leather belt buckle, has become the symbol of her vision. The focus is on women coming together. Confident and loud, they are claiming their privileges, together without any forced roles or power struggles – never in competition. Adorned in a graceful military style and elaborate leather constructions, they march towards a feminine future. Intricate quilted jackets in earthy colours and high-quality camouflage outfits are their constant companions and offer them protection.

The glamour of the golden 20’s in Berlin emphasizes the sophisticated execution and cuts of this collection. Dazzling fabrics and elegant chiffon paint a picturesque image of splendid femininity and create an unmistakable, unique appearance.

The leather, handcrafted key pieces inspired by the extensive range of shapes in orthopaedics underline Marina Hoermanseder’s love of progressive silhouettes. Thoughtfully selected pieces like a voluminous ski suit, bustiers and pants made of thin leather strips as well as ultra-long coats and tight-fitting dresses highlight the fact that the designer constantly reinvents herself while remaining faithful to her founding inspiration. Because every woman can only change with a view to the future if she recognises that she has her very own story.

www.marinahoermanseder.com


© Gero Breloer


© Gero Breloer

Spring | Summer 2017

Marina Hoermanseder‘s latest collection pays homage to a blissful summer’s day brimming with dazzling butterflies, bold flowers and glittery pearls. 


© Gero Breloer

The Spring | Summer 2017 collection by Marina Hoermanseder whisks us away to the French Riviera. A delightful blend of exuberance, ease and noblesse conjures up the seductive joie de vivre of the Côte d’Azur. Here, maritime stripes remind us of lively, sporty sailing sprees while a calm, warm orange calls up balmy beachside evenings at sundown. Extensive, elaborate applique – ranging from pink pearls to colourful leather flowers – serves as a strong, evocative reminder of summer, masterfully integrated into the collection. 

Three-dimensional butterflies embellish some of the collection highlights, the latter fashioned from hand-shaped, lacquered leather – think sculptural corsets and flared skirts. A range of staples like boyfriend shirts, tennis dresses, polonecks, palazzo pants in couture lengths, slim and flared shorts with bow details and pleat-tail blazers encapsulate the laid-back Mediterranean flair that pervades the entire collection. Premium fabrics with a flock gradient, smooth cotton and light-weight jersey add a tactile touch to the line’s gentle femininity. Meanwhile, the experimental inclusion of neoprene lends the collection a stylish, yet urban note while exquisite bestsellers, new and larger leather shoppers or small leather goods add further eye-catchers to the mix. 

Marina Hoermanseder has always been intrigued by human fragility. In this spirit, her fashion splices artistic elements of orthopaedics with smart haute couture and pret-a-porter accents. This season, the designer focuses on so-called “butterfly kids” or “crystal skin children”. In cooperation with Swarovski, she translates her inspiration to imaginative, glittering crystals that dot a precious leather dress, an intricate corset and select accessories. 

Naturally, the label’s signature-style buckle on leather straps remains the unifying link of any Marina Hoermanseder collection. Here, artful lace and buckle-look embroidery find themselves interlaced with the elegance of Southern France – thus underscoring the label’s distinctive and striking style. 

Jeseň/Zima 2016/2017

„Môžete robiť čokoľvek sa rozhodnete robiť. Môžete konať tak, aby ste menili a ovládali svoj život.“

Amelia Earhart


Vášeň a odvaha urobili z Amelia Earhart ikonu. Bola prvou ženou, ktorá sama preletela Atlantik. A teraz jej sila inšpirovala kolekciu jeseň/zima 2016|2017 od Marina Hoermanseder. Mužské atribúty ako napríklad letecké bundy, nohavice a kapucňové kabáty s istým priekopníckym duchom, nebudú stáť v ceste pragmatizmu.

Návrhárka nás unáša preč na výlet do ríše nezávislých žien, s akcentom lichotivých a ženských prvkov. Jej rukopis vidíme na novom 3-D zdobení, ako aj lesklých prackách. Tieto jemné detaily kontrastujú s použitím tvrdej kože, inšpirovanou ortopedickou technológiou Tu sa ženy neboja vyhrnúť si rukávy, bojovať a žiť pre ich ciele, prekonať svoje vlastné hranice a oslavovať ich novoobjavenú ženskosť.

Jar/Leto 2016



Vo svojom pátraní po tradičných remeselných výrobcoch, návrhárka našla inšpiráciu pre kolekciu jar / leto 2016 v bohato zdobených krojoch a odevov z Rakúska-Uhorska a monarchie. Opäť platí, že ženská silueta a ortopedické prvky zo 17. storočia sú vo výtvoroch kľúčové.


Okrem odrazu rakúskeho dedičstva návrhárky, kolekcia Marina HOERMANSEDER tiež odráža jej záľubu v letných kvetoch.

Výsledkom sú dievčenské a jemné vzory, kožené remienky a spony. Babie leto a krehkosť čipky slúžila ako vzor pre ručne robené kožené výšivky na korzetoch, zatiaľ čo záhrada inšpirovala nespočetné množstvo kožených kvetov, ktoré nájdeme na sukniach a tradičných doplnkoch na hlavu.

V kombinácii s jej dokonalou farebnou škálou púdrovo rúžovej, sýto modrej, nedotknutej biele, tlmenej levanduľovej a pastelovým odtieňom zelenej trávy, Marina Hoermanseder sa podarilo vykúzliť jemnú a ženskú ľahkosť - veľmi výnimočnú a so silným zmyslom pre tradíciou.