We asked Asita

Innovation Lab

Inside CATRICE Asita

Three things that are always in your bag?

Multiple lip care products, power bank, chewing gum.

Your absolute beauty must-have?

Good toner. Highlighter. Lipstick-gloss-balm.

What inspires you?

I have great friends and they give me inspiration and energy. Various IG accounts also inspire me, like Ruba Abu-Nimah (@ruba).

What do you love about your job?

The people and that every day is like a box of chocolates...

When did you first use make-up on yourself?

At three or four years old...mainly lipstick. In principle, I started contouring my face with red lipstick at the time.

What is your favourite colour?

»Black is humble and arrogant at the same time. Black is comfortable and simple – but mysterious. But most importantly black says: I'll leave you alone – leave me alone.« – Yohji Yamamoto

How many lipsticks do you own?

I would be counting for hours...

Which beauty trend have you had enough of?


What do you want to learn more about?

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